[E15] Tribal Marketing Secrets: How Human Design Reveals Who Actually Buys From You

This Episode is about Saying the Quiet Part Out Loud

• A candid exploration of how Human Design "types" are being used as marketing tools on social media, and why this approach often misrepresents core Human Design principles.
• My personal story about navigating whether to this podcast exclusively for sacral beings or expand to a broader audience as the content evolves
• An invitation to question the content you consume and recognize when tribal marketing tactics are being used to manipulate your perceptions in both Human Design and beyond

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Transcript

Hey everyone. Welcome back to the podcast. I wasn't gonna release an episode so soon. It's only been a few days since my last episode, but it's a little bit of a celebration episode one because we are entering April and where I live, it means I. Warm or warmer. And number two, we hit a thousand downloads today on the podcast.

That doesn't include YouTube. That only is a surface level. Look at my hosting providers downloads, which I don't even know what that means. It could be much more than that. It could mean nothing. Whatever celebrations are good, as business owners, as people building stuff, we always need to celebrate on our journey.

And I'm not a big person who's into follower accounts or likes or surface level metrics because it means nothing if it's not putting money in your pocket or it's not satisfying to you. But that is satisfying to me because this whole thing has been a test, a beta test, to see if I like podcasting, to see what I wanna talk about, who I wanna talk to, who I'm energized to talk to, who I'm energized to serve, and feedback I get from others.

So. Little bit of a beta test before I go full on into podcasting if I choose to do that later this year. Wanna thank everybody who is listening, thank anybody who has listened, and also wanna thank anybody who listened on YouTube since the podcast is now on YouTube and that metric does not reflect that.

And this episode is a little bit spontaneous and I'm calling it saying the quiet. Part out loud. I am pulling back the curtain a little bit on what I'm thinking about. Some things have been been going around in my head and a little bit more of a candid conversation, , and prompt some thinking for you, make you see the human design world differently, make you see the marketing world differently and overall influence how you consume all of this information online.

As human design becomes increasingly popular and increasingly, I wouldn't say mainstream, but let's say. Commercialized. That's what this episode is about. Stay tuned.  

Hey everyone. Welcome back to the podcast. I wanted to let you know that the next two episodes are gonna be human design related, and I was gonna push all that till season two so I could have it be a concentrated season, but there are reasons why I'm introducing it earlier. Partly the timing of season two, my lack of awareness around that, and partly because I think it'll help people better absorb any of the.

Content that I have on YouTube, any of the original content I have on the rest of the podcast, and any additional foundational content that I'm gonna be dropping on YouTube over the summer. And so I'm struggling with something and I'm struggling with internally, and I thought, why don't I struggle with it externally?

And I'm kind of posing this to the group. A little bit, whoever is listening to this as a collective discussion, I'd love to get your feedback on this. Drop me comments in YouTube and send me notes in the show notes. Remember, I'm the only one who sees those. Nobody else sees that. It's just like a dm. The only thing is I can't respond to that, and one of the things I'm struggling with is you've heard me mention about Pop hd.

Pop HD is what's come about. I would say from 2020 onwards as a rough back of the envelope. The stuff you see on Instagram, this and that, and I mean, it's gotten really out of hand. Like last night I went on Instagram and , I needed to check a DM and I was suggested content from a fellow five, one who's very, very popular in the space.

Huge, , does a lot of pop hd very financially successful. And, , there was a whole carousel post I got sucked in, and there was a whole carousel post on how the, the lines use money, like how the, how we manage money based on our profile line. And I was like, what are we doing? What the fuck is this about?

Profile line, which I have an episode coming up about, is about the role that you play in the world, your purpose, or let's say the costume that you wear to live out your purpose. And I don't use the word purpose in my content, I'm just using that because that's some a word people understand and to talk about purpose and future content.

My perception of it as it relates to business and. So here's something, and I mentioned this before in traditional hd, which is coming back, there's a lot of documentaries that have been coming up on YouTube specifically about traditional HD talks about what human design was before it got bastardized by the system.

I'll use the system as a whole because I don't think commercialization of HD is a bad thing. Otherwise no one would have heard of the staying system. Okay. And I think it's very useful in business and, um, there was no such thing as the types for about 10 years into the system. And I talk about this on my other content, but if you watch my foundational information that's on YouTube, uh, you'll see that I talk, I, I I explain the types with diagrams where I share the centers.

What makes you a manifester versus a projector makes you a reflector versus a generator is the centers you have defined are undefined. Yes, it affects how you move through the world. Yes, it affects how you respond to the world, but ultimately what categorizes you, that is your centers. So by having dark hair, I'm a brunette.

Right? I if that makes sense. So I struggle with that a bit because as you know, this platform started out as a podcast for sacral beings and people are, tribal People identify with tribe because tribe has shared. Interests, tribe has shared experience, tribe has shared challenges, and tribe has shared experiences, if I haven't already said that word.

And so in marketing, you are finding your tribe. What is a group of people who you want to solve a problem for? Sell a solution, to sell a product to, et cetera. And what is the tribe of people that you're selling to? It's less about the niche and that's a future content I'll probably do on YouTube. It's less about the niche, it's about the tribe.

What are the collective characteristics of your tribe? Of your target? You know, niching has gotten us to the point where you see people in their bio, they're like, I help women who have, you know, blonde hair and live in the suburbs and like golf. And it's like you have misunderstood what niche is. That's a client avatar.

That's not a niche. So, , I share that with you because as you see, I've moved away from that a bit. I started out with the podcast being about sacral beings. I moved away from that, and the content that I'm gonna be delivering in the next two episodes are more general. They are things that I can say with integrity that everybody can take away.

Again, I'm a five one, I'm a universal. Everybody can listen to the next two episodes and get a fuck ton of value out of it. They're basically free masterclasses and they'll probably be the last of my free kind of masterclass stuff that I'm doing. 'cause I'm not really looking to attract someone who just is like brand new to human design is like, let me have you teach me for free.

That's not what this platform is about. That's not what this brand is about. In case, you know, not that I should really apologize for that, but that's not what I'm here to do. , but I provide a lot of free stuff on my YouTube channel as foundation so that you have what you need to move forward. And I've always suggested the Jovian Archive, which is a free website, to get your chart so that you can kinda get what you need and you can decide I wanna do A-D-D-I-Y, or you know, the people I work with, they want to apply this to their business and their marketing.

They're not looking to learn human design. And a lot of them have already gotten human design readings and are like, what the fuck is this? Because human design is incredibly complicated and 90% of it is not useful day to day period. People like me who spend five years studying it, yeah, we are immersed in every gate, every channel, every tone, every color.

But that's because that's part of my solution as a one line. Part of my solution is to be a master in what I. Even if human design is one piece of what I do, I have to be a master at it before I bring it in. That's what the one line does, right? We talk about, we're gonna talk about profiles in the future in case you don't know what it means when I examine a five, one or this or that.

And so one of the things I'm struggling with and I'm thinking about is, am I making this a platform? For sacral beings. Here's the thing, when you make a podcast that's about human design, people already know what human design is and they're gonna understand the term sacral being manifester, generator, generator, ton of fucking characters that don't fit anywhere.

And I'm not, that's a lot. , but if you don't know human design, then you don't understand what that means. And it's kind of a barrier to other people that I want to have come into this podcast. It's not that I'm trying to create content for everybody. That's not what this is about. I'm not like, oh, let me, kumbaya.

This is just, I'm just trying to, I'm thinking out some things and I'm thinking it out loud with you, and it's a struggle I have. So as a general rule, I attract sacral beings to my work. I. And as I am thinking about my Find Your Frequency course, which is the working name, the beta I was gonna run last year, and I'm gonna run that again.

, I took a pause on that for certain reasons. I'm thinking about if I should make it for sacral beings or not. Making it for sacral beings

takes away a variable. And so that makes it easier. And I'm leaning towards that, especially since it's a beta and it's only gonna be about eight people I led into that program. And I can always expand it from there. I'm not gonna run programs for projectors, manifesters, blah, blah. I'm not doing that. , I'm a sacral being, so I understand sacral beings very well.

Just like I'm a woman, I understand women very well. I'm a woman. 40 plus. I understand women 40 plus. And what's really interesting is there's a lot of, . Threads going around now about middle aged women, or maybe that's what's being served to me 'cause of the algorithm and a lot of, you know, people are like, it's our time.

We need to, we have the wisdom, we have the receipts, we have the confidence, we have the multiple life chapters of which I agree with by the way, we need to, I. Step out into the world. And there's always some tone deaf person in their twenties who wants to comment in, who doesn't read the room, uh, that this content isn't for them.

And they've got plenty of places where they can dance around on the internet and, uh, has it to be like, you know, wisdom isn't about age and all this shit, and everyone's like, oh, shut the fuck up, like. Yes, it's the planet of Saturn is literally the planet of wisdom and it's the planet of father time.

Okay? I guarantee you they're gonna cringe in 20 years when they see that post. If they even remember that they did that. If we're, yeah, so people of like experience in depth understand each other. There's no two ways about that. We all, as humans, have shared experiences and there's nothing wrong with that, but that's not what I'm talking about.

So that's kinda what I'm struggling with a bit on this podcast. And in my content, do I gear it towards sacral beings exclusively or not? And I'm thinking about that. It doesn't make sense as a five one for me to do that. It does overcomplicate things also though, because the types of different authorities and this and that.

And like I said, if I go with my values, types are kind of not really a thing. It's overly used to create these memes and people love it and they self-identify with it, but it's kind, a lot of it is real bullshit. And if you are someone who's like a generator or manifesting generator and you're like getting sucked into these memes on Instagram, I wanted you to take a step back and think about what is the purpose of this.

'cause a lot of it has nothing to do with your type. Okay? What they're doing is categorizing you into a type. To create their own cheerleader section, but we've lost the thread along the way. Okay. And I shared another content, and if I ever re-released this episode, I will. That you know now, man, there's a manifest.

A lot of people are saying that manifestors are manifesting generators or that manifesting generators are half manifestor. They're not. They have a completely manifesting, generators are a subset of generator. They respond to the world. Their authority is only sacral authority, emotional authority, just like a generator.

Manifestors have a complete different way that they move through the world and they have a complete different set of authorities. And my take, and I've said this before, is it's a marketing play. It's a market share play. If you are a brand that is mature.

You are marketing to manifesters where only 9% of the population and you've reached a critical mass. If you think about the very, very small percentage of people who are gonna know what human design is, and you take that, some people say it's only 4%, and I talk about that in future content. I think that's gonna be higher, but it's a small percentage of the population.

It's not. It's like mass appeals, astrology, or any of this other stuff. Okay? You take that small percentage, you cut it into 9%. That's a very small percentage of the marketing pie. What a great way to grow your pie, to convince 35% of the population, which are manifesting generators that they are like you.

Who doesn't wanna be the manifester? Who doesn't wanna be the rare initiating being who crumps up with visionary ideas and innovates? By the way, that's crap. We all come up with visionary ideas. The five one is actually the visionary. It's that manifester energetically trigger people. They are the key of the car.

It is completely subconscious to you. If you're a sacral being who's been triggered by a manifester, you're gonna understand this. Being in their aura makes you do shit. They're, they're repellent to a lot of people, and they are attractive to a lot of people. They're not manifesting generators, but by telling manifesting generators you're half manifester, it makes them feel special.

But what it really is, is a manipulative play so that they can appeal to 40% of the population instead of nine. So marketing is about manipul manipulation. Advertising is about manipulation. All business is about manipulation. And by the way, manipulation is not always negative. Manipulation. The word of manipulate is you can take something and bend it, mutability.

It's often used in an incorrect way. So I remember that I said on this podcast, this isn't always just about the three tips, it's that I want you to think differently about things. And so this is a business. I come from 20 years in the marketing and advertising industry. I've worked in marketing and advertising.

I've worked in brand strategy and as you know, as a general manager in goods, and I've worked as a market researcher and I've owned my own, my own firm. I see this from every single angle, and marketing and business is consumer psychology, period. It's fitting a need. Nothing wrong with that. I talk about that in feature content, but it's also good as a sa, as a sovereign being to really stop and be like, when am I being, when am I being manipulated?

And then you can make a decision about what you want to participate in. And I shared this in other content, and I'll share this again in case I never, , release that episode, is that, , you know, I commented on that person's post. It's a major, it's the huge Facebook group known for Manifesters. It's the group.

And I commented that, you know, I don't think manifesting, I said, manifesting generators are not manifesters. And I said, I'm a sacral being, I'm not, you know, blah. I tried to really, really tiptoe around this so I didn't look like I was dipping into somebody's fucking club. Okay. Even though it's in public Instagram community, there's, it wasn't a private anything.

And a lot of people agreed with me. Manifesters agreed with me. The people who quote are allowed to be in that group agreed with me. And then what happened is, is they did, is they, , they blocked. Whoever the first person was, there's somebody who responded, who initiated the whatever. I might have actually responded to a manifester that would make sense.

A manifester initiated that comment and I responded. So because she initiated the comment when they block her, released, erased the entire thread, and that day we could, if you heard that, it's me slapping my hands together like nothing to see here and shoved it under the rug instead of a real conversation.

That's a cult. By the way. And what's interesting is the manifester who did that, we connected on DM before she lost access to me because she had no idea who I was once my name was removed. And she actually escaped a cult and she's like, this is a fucking cult. And I'm like, yeah. So let's not make this a cult.

And I feel like it's become a bit of a cult with the type stuff, pitting people against one another. . And I dunno if I really wanna participate in that. At the same time, I am a business owner and I am a sacral being, and I track sacral being, so I'm kind of figuring out what that is. I'm figuring that out in my head.

I'm thinking out loud and I thought I would think out loud. I would say the quiet part out loud. So this may not be the most groundbreaking episode for you, but wanted you to hear about some things I was thinking about and. Also, maybe you'd learn a thing or two, or maybe you would think differently about how human design is presented online.

If you are newer to the system, be aware there's a lot of bullshit in there and you wanna be cautious of that. And, , I'm a business owner as well, unapologetically, so, so I have to think about what makes sense for me in terms of efficiency and who's my best target. And I'm thinking through that. I'd love to hear from you and what you think I should do.

 Opinions on that, and I don't think I can make this podcast for sacral beings anymore if it's not a human design podcast. It just does not make sense. It made sense when it was a human design podcast. It does not make sense when it's not a human design podcast. So, but driving myself a bit crazy about that and also.

Maybe it doesn't matter. Maybe I'm worrying about things that don't matter. So, takeaways for you. Where are you worrying about things that don't matter? And, , be discerning. I want you this week, and I don't just mean in human design, I don't just mean on Instagram, which is probably the worst culprit of them all.

I'm not on TikTok. I'm sure that's worse. I want you to put a different lens. As you walk through the world this week, every story you enter. If you watch television, I don't, but if you watch television, I want you to be like, where am I being manipulated right now? Where are they inserting subliminal messages?

Where are they trying to pit me into? A tribe? A racial tribe? A gender tribe, an age tribe. , socioeconomic tribe, which we are, we're humans, we're tribal beings. I know people say we're moving away from that with the cross of the sleeping phoenix. Okay. Deeper. We're not gonna get into that on minutes se 17.

, but just we are tribal beings. We are always gonna be tribal beings as humans. I believe that. But, , it can be used to bring us together and it can be used to manipulate. And so this would be a great time to think about that as you're moving through the world. . Awareness is the first step. And the next episode we're talking about centers, and we're gonna talk about centers and awareness.

Awareness of influence, and I talk about why human design stuck with me as a personal development tool. And then I've got another episode after that talking about the profile lines or I get into depth. That's a kind of a business masterclass on the profile lines and why human design stuck for me from a business point of view.

And that's gonna wrap up the content for the season. I will do a final up after that with a closing, closing conclusion, and I'll talk about the found, the, the origins of the podcast and how it came about in the first place, so you'd understand why it has morphed and evolved to what it is. And I'm sure it'll continue to morph and evolve as I officially, officially decide what I'm gonna do with it, which will be later this year.

But at the time of this recording, we have hit a thousand downloads today. Thank you. So I will release this recording well after I have recorded it, but thank you for those of you who listened. This was a haphazard podcast, a little bit beta test. Do I wanna have a podcast? What's involved with the podcast?

Do I enjoy this? . Trial and error. Do not ever understand if I'm gonna enjoy something until I do it. That's just the way I am. So I'm testing that out, but I, , appreciate the support and if you're on YouTube and you've been listening, I appreciate that. And you can help the podcast by dropping a, like, dropping a comment and helping the algorithm propagate it along.

If I continue with the podcast, it will be a video podcast, 'cause that's the best way for a podcast to be seen and heard. Thank you for listening. See you on the next one.