[E18] Buried Treasures: Why Sharing Your "Not Good Enough" Content is Part of the Process

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This Episode:

• Why perfectionism might be robbing your audience of your most valuable insights
• The unexpected advantage of knowing LESS about business (from someone with an MBA)
• How to release what no longer serves you WHILE honoring the work you've already done

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Transcript

Hey everyone. Welcome back to the podcast. Today is an episode. I'm gonna talk about three things. I'm gonna talk about the fact that I'm stepping away and why I might be dropping a bunch of content right now, and what kind of content that is, and how that led me to this notion of what we leave on the creative room floor.

How we are too perfectionistic in our creative endeavors and what sees the light of day and where are we editing ourselves a bit too much that we don't need to be. , there's a kind of a bigger message in all this is that this notion of overthinking everything and how sometimes knowing less in business.

Is actually helpful. The more you know, the less you grow. And I'll give you an example that just had, that has to do with this podcast and YouTube just to ground it in reality.  

You might be surprised to be hearing from me so many times in such a short amount of period, and there's a reason for that. And the truth is that, I'm taking a break from the podcast . and, , as I was doing that, I was going through a lot of my old files. I'm in a spring cleaning, I'm in an organizing, and I was looking at some of the stuff that I'd recorded that either I taken down or most of it is stuff I never released. And I was looking at it through the lens of.

You know what? If you come back at the end of the summer, which is my plan, and you kind of officially launch this podcast, then if some of these things don't, for whatever aren't a fit for your message at that time, the podcast at that time, the audience at that time, whatever, or it's just gonna be too hard to really.

Shoehorn some of the thoughts that I had into video content. What are the episodes that you'd feel bad about? Like, you'd feel like, you know what, that was really good stuff that needed to be heard. And I over perfectionist did it in it. , not gonna edit that in true form. And, , then it was kinda like left on the cutting room floor, but not in a good way.

And all creative projects, we leave stuff on, stuff on the cutting room floor. But, you know, I, I'm a little bit, , discombobulated right now and I shouldn't be releasing this. Introduction. The truth is that I have, my sleep schedule's been really off. I've been kind of nocturnal get, you know, heading towards being nocturnal.

And so I had this magic idea that, , I would just stay up all night. I. , and let me tell you, that doesn't work when you're closing in on 48 years old. , so I am releasing a bunch of episodes, , in rapid fashion. Not, you know, one on top of the other, but more frequently than I normally will be. , so that people can binge in my absence. You'll, you won't miss me 'cause you got plenty of content.

But more importantly, it's just stuff that I don't think should get left on the cutting room floor. And it's stuff that I think is part of the foundation for this podcast. . Before I step away, I'll releasing a number of videos or.

Podcasts that were some of some of my foundational material stuff from the past, stuff I haven't released yet, whatever. Some of it curated, edited, whatever. And some of it I'm just not gonna release because it's overly teaching. . I might put all that stuff on my YouTube channel and I'll let you guys know, but you get it. It's just that I want to use that material and also provide a foundation for anyone as I'll be marketing this podcast in my absence.

 It's, from a business lens. . It's not comprehensive by any means, but it's my version of a foundation.

I'm a one line, and so I wanna give that foundation. And so in my absence you've got the 1 0 1 of hd, my version. You've also got the, the stuff I put up on YouTube, and that's good enough. You know, there's, you work with someone to work with hd, you learn it yourself, or you take a cursory, cursory overview, get the basics and move on.

And I've said it before and I'll say it again. I don't think that is useful. I don't think you should do that. Apply it to your business in a very cursory way. 'cause I think you can actually screw up things more than help things. . 

And it all kind of relates to this.

Wanna give you a little bit of a thought bubble . Where are some things that you have created that deserve the light of day? I do think that creativity sometimes has a shelf life and you know, sometimes things are evergreen and we can release them whenever, but we. Pivot and change and evolve and our message pivots and changes and evolve.

And sometimes we think something's gonna be useful later and it's not. Sometimes stuff can come back in a different form. As an example, I've got a bunch of episodes I've done on that have stories in them, stories from my business days and lessons and all that. And I, I would prefer to save those for when I'm on video '. And so I'm gonna put those to the side, but they're universal concepts wherever this goes, unless I just decide to stop podcasting altogether, wherever this goes, those will fit. But there are other things that just won't fit. Like some of this introductory content may not be a fit for the podcast in the future.

And like I said, when I'm in my absence, then whoever finds this podcast as I market it and do SEO stuff and all the things, you kind of have that foundation, my view of a foundation, both from my YouTube channel and from here. And then obviously I'll provide you opportunities if you wanna go to the next level with it, with me at least.

You know, just think about that in your own life. Think about your creative projects and at work. Where have you been overly critical of things and you've taken it down, or you know, maybe sometimes you need to take stuff down.

It doesn't fit the build. There's nothing wrong with that, but where you've been overly critical about some content and you put it to the side, and maybe it would be useful for someone. Maybe it should see the light of day. Maybe you're overthinking it. And all of those things. , I'll just share that, you know, sometimes when we know too much in business, , it actually screws us up.

So like, you know, if you're from the eighties, you know, the more you know I. The more you grow or something like that. Again, no sleep here, you get it. Sometimes the less you know, the more you grow. I mean, to be frank, most of the people I know who are really, really successful entrepreneurs, yes, I know a lot of people from business school who have made a fuck ton of money, but a lot of the people I met who are mentors of mine or you know, six figure or seven figure owners there, there were just people I met organically on my path conferences, people I reached out to, you know, et cetera.

All of that, you know, mentor versus coach versus guide versus teacher versus spiritualist, and how we like to blend those labels. That could be a, an episode in itself. , but none of them had a business background. They fucked around and found out they fell forward. , and either right before this, right after this, I'm gonna drop an episode on the profile lines and the profile line of the line three is the trial and error.

And in life there's a trial and error. There's a reason that line three is the entrepreneur line. It's the money line because I don't care who you are in entrepreneurship, it's, it's gonna be your falling forward. And that's a big lesson of the unscripted path. If you heard my last episode, that was the message to you to own that.

To not let it stop you and to not even let it, , take away from what you think you can do, what you're allowed to share and all of that stuff. And in line with that, you know, where have you edited yourself? Not because you don't think you can share it, but just because, I don't know, you overthink it. , and, and sometimes when we know too much, we.

Can screw ourselves over. Just a quick example is that, , you know, I am putting my podcast episodes on YouTube audio only. It's just an RSS feed right now. I changed the thumbnail to be more of a appropriate thumbnail for a YouTube. The size is different, et cetera, and it, you know, you gotta make people aware of a little bit more, but it's, it, it doesn't signal it's a podcast, you know, people are gonna expect me to click on a video and they're gonna go away because that's, you know, audio only podcasts are, there's no point for that. 

 You know, YouTube's a video platform. And, , so I had the, I had the choice of not doing it all, of doing it as a light lift, which I'm doing now because there are some people who discover it that way. I've discovered podcasts on YouTube and then gone to the player and listen to it.

 But you know, when you do an RSS feed, you can't optimize the titles. You can't optimize the show notes. You can't do a lot of the stuff you need to do, all the bullshit you need to do for YouTube, right. Play the game. So I had a choice of not doing it at all, and I had a choice of waiting till everything was perfect, till I have a video podcast, which is gonna be a while from now if I choose to do that and optimize it for YouTube, and all of that.

And the reason for that is when you have a video podcast like I do, a lot of people are gonna click on it and leave. And what it does is it signals to the algorithm that you have a shitty channel and you can tank your channel. And so depending on my, , objectives for this channel in the future, , it could really screw me up because then I've kind of tanked my algorithm and then I actually wanna put on videos either just as a library for my people, which is what I'm leaning towards, that feels more in line with where I wanna focus my energy at this time.

Sacral energy changes, talk to me in four or five months. Or I could, you know, wanna make it a real YouTube channel with the SEO and the this and the that, and make it a search. Search friendly videos. What are people searching on and how can I rank for those, but also be, you know, evergreen stuff that's gonna be in line with the stuff I wanna be talking about whenever I get on YouTube.

And. There's all fact to that. There's all truth to that. And in doing that, I could overanalyze this and be like, eh, I am not gonna put the the audio up at all. I'll wait. I'll take some down. You know, I'm gonna be dropping. I think, I don't know. Three to five more episodes before I take a break. And I'm counting all of these three parts as one episode, but there are three separate videos on YouTube.

 and so, you know, there's a potential to even further screw me up by doing that. And I'm not gonna overthink that because by doing that, I might not upload content That might be useful as a reference point for people finding this later. But more importantly for me, more importantly for me, I. It would feel unsatisfying to me.

There's nothing about this that's a should, like, oh, I should, you know, stay active to the end of the month. So it can be a clean break. Although I'm a Virgo, I like that clean break, or you know, I created this content. I should put 1 0 1 material up here. I should re-release this stuff and none of that.

It's satisfying to me to do that because I used my sacral to create this, and it's satisfying to me to end this project at this stage in a certain way. 

Think about that for yourself. Rattle that around in your head.

And I'll see you on the next one.